Cookie and measurement notice

LEGAL PLACEHOLDER. This language is draft counsel text for a demonstration product of Vital Investment Management, LLC. It is not legal advice, is not an opinion of counsel, and is not in force until the firm's CCO and named counsel adopt it.

This site can run with no advertising or analytics tags. Tags load only when a Google Analytics, Google Ads, or Google Tag Manager ID is set in the environment.

When those IDs are empty, we do not show a measurement prompt and we do not load gtag or GTM. That is the local default.

If measurement IDs are configured, Consent Mode v2 defaults to denied for analytics storage, ad storage, ad user data, and ad personalization. Cookies used for those purposes stay off until you choose Allow measurement.

Admin and advisor pages are never tagged.

Allowing measurement cookies is optional and is not required to request an introduction. It is separate from email consent and SMS consent.

Strictly necessary: session cookies needed to submit the questionnaire and to keep you signed into a demonstration portal.

Measurement, only if you allow it and IDs are set: Google Analytics page views and events such as quiz_start and generate_lead.

Advertising, only if you allow it and IDs are set: Google Ads conversion tags. We do not send hashed email to Google for enhanced conversions in this draft, because that would place your email on the client.

Campaign capture: UTM parameters, gclid, gbraid, and wbraid may be stored with your request so we can see which campaign produced it. That storage is part of the introduction file, not a marketing cookie.

We do not sell personal information for money. Some state laws treat advertising cookies as a share or a sale. If you decline measurement, we treat that as an opt-out of that share or sale.

A Global Privacy Control signal is treated as an opt-out of sale or share for measurement cookies when tags are configured.

You can also email [email protected] with the subject Do not share.

If a prompt is shown, use Allow measurement or Decline. This draft stores that choice in local browser storage under a measurement-consent key. Clearing site data will show the prompt again when tags are configured.

Browser controls and industry opt-out tools can also limit advertising cookies. Those tools do not opt you out of transactional email about an introduction you requested.